During my time at Descomplica I got involved on a Biz Dev project that had the objective of compliment the education of the brazilians high school by using an app "Appostila".
I was responsible to make the branding of this project and my first insight was to represent the 3 basics geometry shapes (circle, triangle, square), the main challenge was to related this product with the Descomplica brand, so we decided to use the colors, shield and type as references.
The entire process was amazing, we took 20 days to develop the entire brand and I could not be more porud of it.
Art Coordinator: Victor Sahate
Art Direction: Pedro Julien
Design: Work Pio